MALAYSIA:
Sonifex, a renowned UK-based manufacturer of broadcast audio equipment, has officially partnered with JAA Systems, appointing the Subang Jaya-based company as a key distributor for its professional products in Malaysia and Brunei. Sonifex partners with JAA Systems marks a significant milestone for both companies, enhancing Sonifex’s presence in the Southeast Asian market while expanding JAA Systems’ portfolio of cutting-edge audio solutions.
JAA Systems has been an established player in the audio, video, and IT solutions sector since 2014. With a strong reputation as a distributor for leading brands such as Calrec, Merging, Orban, and Prodys, JAA Systems is well-positioned to introduce Sonifex’s innovative products to a wider audience. The company’s expertise in providing comprehensive service and after-sales support further strengthens its role as a key partner in the broadcast and AV markets.
“Sonifex possesses great lineage,” remarked David Chan, Managing Director of JAA Systems. “They have been designing and manufacturing a full range of broadcast audio equipment for the radio, TV, security, and telecommunications industries for over half a century. The appointment as a key distributor is a great recognition of JAA Systems’ strength and expertise in the broadcast and AV markets, especially with their evolving Dante network interfaces.”
Sonifex is well-known for its high-quality audio products, including mixers, amplifiers, and signal processing equipment, which have been trusted by professionals worldwide for decades. The company’s recent focus on expanding its range of Dante-enabled products has positioned it as a leader in networked audio solutions, which are increasingly in demand across the broadcasting industry.
This partnership with JAA Systems is part of Sonifex’s strategic effort to expand its footprint in the Malaysian and Bruneian markets. In addition to its collaboration with JAA Systems, Sonifex is also represented by Stagetec Asia, further enhancing its distribution network in the region.
“We’ve worked with David Chan before and know the excellent service he provides to his customers,” said Marcus Brooke, Managing Director of Sonifex. “With our expanding range of Dante products, we’re looking to grow more in the Malaysian market, and JAA Systems can give us the push we need.”
The collaboration between Sonifex and JAA Systems is expected to bring significant benefits to broadcasters and AV professionals in Malaysia and Brunei. By leveraging JAA Systems’ extensive network and expertise, Sonifex will be able to offer its advanced audio solutions to a broader customer base, meeting the evolving needs of the industry.
As the broadcasting industry continues to adopt new technologies and shift towards IP-based solutions, the demand for reliable and flexible audio equipment has never been higher. Sonifex’s partnership with JAA Systems ensures that broadcasters in Malaysia and Brunei have access to the latest innovations in audio technology, supported by a distributor with a proven track record of excellence.
This new partnership not only highlights Sonifex’s commitment to expanding its global reach but also underscores JAA Systems’ role as a trusted distributor in the region. With a shared vision of delivering high-quality audio solutions and exceptional customer service, the collaboration between Sonifex and JAA Systems is set to drive growth and innovation in the Southeast Asian broadcast and AV markets.
For industry professionals looking to stay ahead in a rapidly changing landscape, the Sonifex partners with JAA Systems for a unique opportunity to access world-class products and expertise, ensuring that their audio systems are future-proofed and ready to meet the challenges of tomorrow.
Source: Pro AVL Asia